Gui Boratto is Brazil’s biggest electronic music export. Born in São Paulo, he has achieved international success as a composer and recording artist – through his association with the seminal German label Kompakt – and as a DJ/live performer thanks to the unique nature of his genre-spanning sound.
His music is particularly sought after by high fashion brands. Bulgari, Bottega Veneta, and most famously Chanel, who used two tracks as a centrepiece for their stunning SS12 catwalk, have beaten a path to his door.
Gui’s talents were initially sought by a host of major record labels in Brazil, such as EMI, Virgin and BMG, where he spent ten influential years supporting established artists as varied as Pato Banton, Garth Brooks, Steel Pulse, Desiree, Mano Chao, Gal Costa, Chico Buarque, Fernanda Porto and Kaleidoscópio.
Since 2003, Gui has clocked up releases on highly coveted underground labels like Plastic City, Audiomatique and Circle whilst his relationship with Michael Mayer’s iconic Kompakt imprint has gone from strength to strength. The critically acclaimed and commercially successful debut album Chromophobia produced perhaps Gui’s most well known and most in-demand track, the anthem ‘Beautiful Life’, which in turn lead to the follow up album Take My Breath Away, with the title track and No Turning Back becoming club land smashes across the world.
Beautiful Life – along with tracks like Acróstico – propelled Boratto’s music to a global audience and has lead to extensive use of his music in, for example, commercials for Absolut, MTV and Vice Magazine (Creators Project), as well the Spike Jonze film ‘I’m Here’ and numerous Brazilian films and documentaries, most notably a feature on supermodel Giselle Bündchen.
DJs as diverse as Tiefschwarz, Steve Bug, Hernan Cattaneo and Pete Tong provide only a sample of the widespread support Gui Boratto has had for his music. Tong in particular has been a passionate advocate of the genius of Gui. Moreover, such is the distinctive and emotive nature of his sound, that Gui is one of the few artists who has true appeal across different genres of electronic music, whilst still retaining his popularity and credibility.